Examining the Competitiveness in European Banking Industry with Fuzzy AHP and Fuzzy TOPSIS Approaches

This study aims to evaluate the competitiveness in European banking industry. For this purpose, 5 countries, which have highest GDP, are considered that Germany, France, United Kingdom, Italy, and Spain. Moreover, 6 different criteria selected based on literature review. Fuzzy AHP method is understand significance of dimensions criteria. On other side, fuzzy TOPSIS model used rank these countries according The findings show low cost most significant criterion for condition. In addition issue, it also concluded Germany France first ranks regarding Hence, recommended banks should firstly concentrate effectiveness order increase competitive power. framework, a detailed analysis be conducted types greater comparison with others. can possible minimize costs so offer lower prices their customers. situation has positive impact power banks.